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Following Doral Resort & Spa acquisition, Ivanka remakes Trump Organization image

Ivanka Trumpis maximizing her part at her father’s company, the Trump Organization, adding a more feminine taste to the company’s image. She has started working to convert the manly Trump brand, lending her own design aesthetic to the company’s growing collection of hotels and golf resorts after the $150 million bargain attainment of the Miami’s Doral Resort & Spa last summer.

Ivanka also beat out major players, like Hilton and Waldorf Astoria, to revitalize the Old Post Office Pavilion in Washington, D.C. where she will invest $200 million to transform the site into a high-end hotel property

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